Before tooling is committed, we turn a car mount, phone holder or charging product idea into a defined, buildable and costed proposal.
Most projects that go wrong in tooling went wrong at definition. We start by understanding who uses the product, in what situation, and what it actually has to do — then work back to structure, material and cost.
For the products we build most often, that questioning gets specific quickly. A car mount for a delivery driver who mounts and removes a phone forty times a shift is a different product from one for a commuter who docks once a day, even when the brief for both says "car mount". One needs a one-handed release and a clamp that tolerates abuse; the other can prioritize a cleaner profile on the dashboard. Which one you are building changes the mechanism, the material and the tooling cost — so it is worth settling before anyone draws anything.
The output of this stage is a product definition your team can approve and our engineers can build against. More than 100 granted patents have come out of this work, from our own product and mechanical development rather than from licensing someone else's.
This is the stage where a concept is cheapest to change. Tell us the product, the user and the target cost, and we will tell you what is buildable.
